Strategic Marketing Consultancy
Strategic clarity for companies where marketing feels reactive
I help companies move from marketing firefighting to strategic direction. It starts with understanding first, then building the foundation that makes everything else work.
Start a ConversationWhat I Do
Four Areas, One Foundation
Brand & Positioning
Build positioning that differentiates you in your market. Not just a tagline, but a strategic foundation your team can execute against.
Communication Strategy
Translate strategy into messaging that resonates: across channels, audiences, and touchpoints.
AI, Data & Analytics
Identify the data points that really matter and turn them into decisions. Not dashboards that look impressive but don't guide action.
B2B Sales & Marketing
Build the systems that align sales and marketing: shared ICPs, clear handoffs, and ABM strategies that actually get followed.
Experience with
About
Strategy first. Always.
"Good strategy makes the direction clear, the priorities obvious, and the hard decisions easier."
I'm Michael Makowiecki, a strategic marketing consultant with 15+ years building and leading marketing functions across B2B tech, SaaS, and professional services. I founded MAKO Consult to work directly with companies that need strategic clarity, not just more marketing activity.
My approach starts with understanding your situation: market, customers, internal dynamics. Then I recommend what actually fits. Strategy that fits your context is strategy that works.
Learn More About MeWhy This Works
Experience That Translates to Results
I understand both sides of the table
15+ years spanning global corporate brand management (Imperial Brands, Bacardi) and leading strategic agencies (Serviceplan, Scholz & Friends). I've seen how companies make decisions from the inside (their structures, politics, and constraints) and I know how strategies actually get executed. That dual perspective means I build strategies that work in boardrooms and survive implementation.
Global experience, rapid adaptation
I've built marketing strategies across Bristol, Phnom Penh, Hamburg, and Abidjan. I already understand diverse markets across Europe, Asia, and Africa, but more importantly, I've proven I can quickly adapt to completely new situations and market dynamics. That combination makes me effective whether you're in a familiar market or breaking into something entirely new.
Faster, leaner, more efficient
I use the most modern technological solutions to deliver better results. AI-enabled research, automated workflows, and advanced analytics mean I work faster and more efficiently than traditional consultants. You get sharper insights and quicker turnaround without paying for inflated timelines or bloated teams.
Trained to work with complexity and data
My background in natural sciences trained me to structure complexity, identify patterns, and draw evidence-based conclusions. I work with complex data to identify what actually matters, make projections, calculate ROI, and turn analysis into actionable strategy. Not gut feeling dressed up as insights.
How I Work
What Makes This Different
No inflated 100-slide strategy decks
You get frameworks your team can actually execute, with clear handoff and training.
No universal solutions sold to every client
Every strategy is built specifically for your context, market and challenges.
No execution conflicts of interest
I don't sell media or run your campaigns, which means honest recommendations, not upsells.
Ready to build the foundation and move from marketing activities to a far-sighted plan?
Let's start a conversation about where marketing clarity would make the biggest difference in your business.
Start a Conversation